The internet has become a vast sea of websites. Is your website lost in the waves? With so much information out there, is it more difficult for people to find your information? You may be bringing the world the best service or product; however, if your website is bobbing around in the sea of websites, it could be missed. Social networking is a great tool to increase access to you and your website. One of the advantages is that your prospective clients get to know and trust you before they do business with you. Through blogs, articles and social networking sites, you can create interest and direct traffic to your website. It is a way to build a community of people interested in what you are doing and saying.
What you are doing and saying attracts followers when it is educational and gives out useable information. It takes some creative thinking and understanding of what you want to achieve to accomplish this. Some questions you might ask yourself (and your team) are:
What is my expertise? What can I bring to the world? How will it improve people’s lives?
Who are my ideal clients?
What might they need to know about me to attract them to my services?
This is a beginning to a new way of doing business that is growing and will continue to grow in the future. Social networking is a way to survive.