- where you will place your message
- when will you place it
- what will you say
- how frequently will you say it.
You need to find a balance. Posting too frequently can annoy your audience and turn them off, too little and they can forget you.
It may seem overwhelming, for it can be. Help is available through outsourcing. Virtual assistants/social media mavens can get you started and keep you social media marketing refreshed. Be sure your assistant understands social media marketing, as well as, your business voice. Finding your voice and expressing it is my specialty. If I can help you, let me know. Contact me at http://budurl.com/zg7d