Sunday, November 22, 2009

Planting Your Message With Social Media

Social media, like today's soft rain on dry ground, soaks down thru layers, spreads out and nurtures your business.

Like a farmer wanting a good harvest, you need to plan:

  • where you will place your message

  • when will you place it

  • what will you say

  • how frequently will you say it.

You need to find a balance. Posting too frequently can annoy your audience and turn them off, too little and they can forget you.

It may seem overwhelming, for it can be. Help is available through outsourcing. Virtual assistants/social media mavens can get you started and keep you social media marketing refreshed. Be sure your assistant understands social media marketing, as well as, your business voice. Finding your voice and expressing it is my specialty. If I can help you, let me know. Contact me at

Judie Fouchaux

Tuesday, November 10, 2009

Where to Start When Getting In To Social Networking

Planning to get into social networking as a business marketing strategy? Don’t know where to start? Perhaps this will help.
The first step isn’t finding networking sites. The first step is thinking about what you are going to do when you get there. What will you need? How will you make it all work? Is this a quick “run the flag up the flagpole and see if anyone salutes” plan, or a long-term plan that is well thought out, precise with achievable goals? Considering the time and effort you will put into social networking to make it work, it should be a plan for the long-term.
Before you set up a social networking site have ready:
· A short bio (some sites allow you to upload a resume).
· An “elevator pitch” (a paragraph that succinctly expresses what you or your company does).
· Your picture for your profile (in jpeg format).
· A blog or website where visitors can find out more about you.
Be prepared to dedicate some time to this adventure. If time is of the essence, help is available through outsourcing. Skilled social media strategists can get you started, take some of the load and fill in where you need help. Contact me if I can help you.